Hi, I’m Bunty SomRoy, 30 years old, American based in Bali.

I’ve been a computer nerd since I was a kid, building computers and creating websites by the age of 10. I moved away from the digital world by the age of 16 when I became a bike mechanic that cultivated a love for outdoor adventure.

Biking down mountains (literally) a few hundred times and living at ski resorts to snowboard 24/7 was my life for my early 20s, which I thought was my passion. But that only got me as far as my life was pretty perfect until I was forced to deal with some personal  tragedy that led to my life spiral out of control..

It wasn’t until a 10-day silent retreat (Vipassana) gave me the clarity I needed to pursue the path of entrepreneurship in order to get the next level of life. I read “Rich Dad, Poor Dad” a while back, and while I romanticized about the idea of entrepreneurship, I didn’t have enough motivation to move away from a life of outdoor adventure until I faced hardship.

I dove into inspirational podcasts. One in particular, Tropical MBA, was about the lifestyle of location-independent businesses.

I was hooked.

When I found out more, I discovered the podcast had a community of successful, location-independent business owners that were already living the lifestyle I could only dream of back then. Eventually, I bought a one-way ticket to Bangkok, Thailand, where this community held their flagship annual conference. From there, I connected with a member of this community who ran a business accelerator in Chiang Mai, a town in the northern mountains of Thailand, and volunteered for his program.

That was in October 2016.

By this time, I had already started freelance web design, acting upon my previous knowledge of building websites with basic HTML/CSS. I used that skillset to immerse myself into this community in order to create opportunities. One of those opportunities was an apprenticeship to learn Facebook Ads so I could run traffic for an eCommerce shop that only used Google Ads previously.

Once I dove in, we immediately started getting sales. And then I started pitching this service, making a huge difference in the people I helped by bringing more customers to them.

Now I’ve been managing Facebook Ads for 3+ years full-time. Upon the journey, I had to learn a metric crap ton about funnels considering that was a bigger lever than the ads themselves in several campaigns.

Looking back, I noticed a pattern that the most successful campaigns were B2B Lead Gen campaigns. And that’s when I decided to specialize here. No e-commerce, no B2C, just B2B lead generation. More specifically, I’ve now had experience in several B2B SaaS companies that ultimately led you here.

I hope that this article was helpful to you and that you enjoyed reading about my backstory as well.